Hello! I’m Ted Lee, a Product Operations Specialist based in Manila.
➡️ About Me:
A little bit about my history. I started my UX journey when I took General Assembly’s 10-week User Experience Design Immersive boot camp in New York back in October of 2017.
I started my UX career working for GCash, a Philippine-based e-wallet start-up as its third team member. It was where I learned my foundations; and it was one crazy, fun, amazing roller coaster: I got to design different product features including different financial services, a virtual forest, and a lot of money transfer use cases; helped reimagine our Messenger chatbot experience, and to had been part of the team to work on the GCash app rebrand. I got to work with an amazing team of designers, researchers, and tech folk, as well as guidance from counterparts from Alipay’s Global User Experience Design Team, learning from their best practices from their other e-wallet ventures across SEA.
Later on, I moved on to First Circle, where I got to work on more B2B and web-based platforms for MSME Financing, where I worked on the launch of the Revolving Credit Line among other things. I then joined Delivery Hero as a Product Specialist and Researcher, working across EU and APAC markets on a range of product and user research topics. My work focused on understanding user behavior, uncovering pain points across the user journey, and translating research insights into opportunities to improve product experiences.
Currently, I’m a Senior Product Specialist on ByteDance’s Search Ads team, where I work at the intersection of product operations, product performance, and ads monetization. I support the development and rollout of search advertising products, monitor and improve product and model performance, and work closely with cross-functional teams to translate market and operational insights into scalable product solutions.
A designer at heart, I’m someone who likes to make sure that things look nice, are easy to read, and as much as possible, something that makes sense. I see design as a medium of communication and I strive to balance aesthetics with functionality to create purposeful designs. I find excitement in the puzzle-solving, crafting meaningful solutions, and trying to deliver and create value through human-centered design.
Outside of work things, I’ve recently been into indoor cycling, hand embroidery, gouache painting, and slowly going through all of BA Kitchen’s pasta recipes on the weekends.
➡️ Work experience:
Bytedance • Senior Product OperationsSpecialist — Dec 2025 to Present
Delivery Hero • Product Research — Jan 2024 to Sept 2025
Delivery Hero • Product Operations Specialist — May 2021 to Mar 2022
First Circle • Product Designer — Dec 2020 to May 2021
GCash • UX/UI Lead — Oct 2018 to Dec 2020
